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How comic character packaging influences customers

Why do brands use comic characters on packaging

Thursday, February 1, 2024

In today's competitive market, it can be tough to catch the attention of potential customers. But, fear not! There's a fun and effective strategy that you may want to consider: adding products with comic characters packaging to your shelves. Think about it - who doesn't love seeing their favorite characters on the products they buy? Whether it's Pikachu or Super Mario, these special icons have the power to influence purchasing decisions and attract customers to your store. So, let's explore how you can use a diverse range of comic characters to boost your sales and customer engagement.


Nostalgia and Brand Recognition

Comic characters like Pokémon, Hello Kitty, and Super Mario have become cultural icons, bringing out a sense of nostalgia or memories in customers. When these characters are featured on product packaging, they instantly create strong brand recognition. Customers, both young and old, associate these characteristics with quality and familiarity, leading to increased brand loyalty and repeat purchases.

Example: Pokémon's Pikachu, with its distinctive yellow color and playful behavior, has become a recognizable symbol of the franchise. By featuring Pikachu on various products, stores can touch the memories or emotional connection that fans have with the Pokémon brand.


Unique Personality and Appeal

Characters like the Samyang character, Cheetos' Chester Cheetah, and Ultra Pop's vibrant mascots bring a unique personality and appeal to product packaging. These characters often symbolize the brand's values and target specific customer demographics, making them relatable and attractive to consumers.

Example: The Samyang character, with its fiery expression and red-hot personality, perfectly represents the spicy nature of Samyang's instant noodles. By featuring this character on the packaging, stores can attract customers who enjoy super spicy flavors.



Trending in pop culture

Comic characters from Dragon Ball Z and Super Mario have gone beyond their original or traditional TV program characters and become extremely popular even today. Their popularity extends beyond their franchises, making them high in demand by fans. These brands boost their popularity by putting characters from popular series on their product packaging, attracting customers who love those iconic characters.

Example: Dragon Ball Z's Goku and Super Mario's recognizable mustache and red cap have become symbols of adventure and excitement. Including these products on your shelves can generate excitement and loyalty from fans, ultimately boosting sales and increasing customer engagement.

Comic characters like Pokémon, Hello Kitty, Dragon Ball Z, and Super Mario on product packaging are key in drawing and captivating customers. They evoke childhood memories, generate excitement, build brand recognition, highlight unique personalities, and tap into pop culture trends in the world.

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