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A guide for food retailers:

Boost your sales with these upcoming festivities

Friday, May 17, 2024

1. EURO 2024 June 14 | Tour de France July 26 | Olympics Paris July 29

Get ready for an epic summer of sports! With EURO 2024 Football in Germany kicking off on June 14, your store can become the ultimate destination for football fans by stocking up on popular Asian snacks like crispy seaweed, Cheetos, and a variety of Ultra Pop rice crackers. As everyone gears up to watch the top games of the season, your store will be the go-to spot for all their snacking needs.

But that's not all! This year, Paris hosts the Olympic Games starting on July 26, and your store can grab the attention of kids and fans with exciting comic-packaged snacks like Pokémon and Hello-Kitty, along with V-fresh drinks, Ultra Pop Iced teas, and Oishi snacks. Your store will be buzzing with customers gathering to watch the games together.

And as if that wasn't enough, the Tour de France begins on July 29, and your store can offer nutritious and portable snacks. Such as the popular Japanese mochi in many delicious flavors, including matcha latte, the chocolate-covered Pepero sticks, refreshing coconut drinks, and iced teas for sports fans enjoying long hours of viewing. Don't miss out on the opportunity to make your store the ultimate destination for sports fans this summer!


2. Father’s Day – June 16

Father’s Day is a special occasion, and what better way to celebrate than with a BBQ? Promote Crying Thaiger sauce as the ultimate BBQ companion. This sauce is perfect for marinating and creating dips, adding a mouthwatering Asian spicy twist to traditional BBQ meats. Whether it's ribs, chicken, or veggies, Crying Thaiger sauce is sure to take your BBQ to the next level.


3. Sushi Day – June 18

Sushi continues to grow in popularity, and celebrating Sushi Day on June 18 can be a big hit. Ensure your store is stocked with all things sushi-related: roasted seaweed sheets, sushi mats, chopsticks, and sushi rice by Kokohu. Offer sushi kits and molds to make it easy for customers to roll the perfect sushi, and not to forget, Sakura soy sauce which attracts all seasoned sushi lovers.

4. Start of Summer – June 1 / June 20

Get your store ready for the summer vibes! Whether your customers mark the start of summer on June 1 or the astronomical start on June 20, it's a season full of possibilities. Promote refreshing beverages like chilled iced teas, aloe vera drinks, and Hata Kosen Ramune Soda. Include the new colorful flavors of Crying Thaiger's Sriracha Sauce, which are perfect for any BBQ! And offer Nida’s red hotdogs and other meats to your customers for the ultimate grilling experience. Don't forget to add delicious ice cream for customers to cool down!


5. Vu Lan Festival (Ancestor’s Day) – August 18

The Vu Lan Festival, also called Wandering Souls Day, is a significant spiritual event in Vietnam, celebrated by thousands of people annually. This festival takes place during Ghost Month, symbolizing the opening of the spirit world to humans. During this time, individuals show their thankfulness and respect for their parents and ancestors through various rituals and offerings.

During this period, many Vietnamese don’t kill animals or eat meat. At the Vu Lan Festival, many offer a food tray to the family altar. Therefore, many people shift to eating vegetarian and vegan meals, creating a demand for traditional Vietnamese products such as rice paper, rice sticks & noodles, Pho kits, and various fresh vegetables. For easy browsing, we recommend our vegan page, where we range of high-quality vegan products. Add Nhattam vegan fish sauce to your selection to accommodate various dietary preferences.


6. Chuseok(추석) (Korean Thanksgiving) – September 16

Chuseok is one of the biggest festivals in Korea, celebrated with special foods like Songpyeon (rice cakes), Jeon (Korean pancakes), Japchae (stir-fried glass noodles), Mochi, and a variety of delicious dishes. Because it's the best season for rice, they eat many dishes that include rice and noodles, so ensure your store offers the best quality in these main ingredients.

By incorporating these food items into your store during these events, you can attract a diverse customer base eager to partake in global celebrations and enjoy authentic Asian food experiences. Happy selling and celebrating!

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