Why Kurata is the vegan ramen retailers can’t ignore

Kurata: Not your average instant noodles  

When you think of instant ramen, you probably picture a quick and cheap bite. But Kurata changes that story. This Japanese brand brings restaurant-quality, vegan ramen meals straight to your shelf, and the best part? Your customers can enjoy it at a fraction of what they’d pay in a Tokyo ramen bar. 

Kurata is 100% vegan, made with non-fried noodles, and uses rich vegetable-based broths. It’s everything a flavor-loving customer could want. With its chewy noodle texture, convenient two-serving packs, and a wide range of authentic Japanese flavors like Miso soup, Spicy Tomato, Yuzu Salt, and Tantanmen, Kurata is not your average instant ramen meal. 

Premium quality, without the premium price 

So why isn’t it flying off shelves yet? 

The answer might just be perception. Because Kurata looks premium (and it is), retailers sometimes worry that it’s too expensive for the average shopper. But here’s the truth: in Japan, people regularly pay  €12 to €20 for a bowl of ramen. Kurata delivers that same experience for just a few euros per serving. 

Consumers are more open than ever to plant-based products and culinary exploration. Kurata has both of those trends, making it a smart choice for stores targeting vegans, foodies, and busy professionals as well. 

The quality is proven, and now supply is expanding. That gives your store the perfect window to offer Kurata while it’s still a standout on the shelf, before the rest of the market catches on.