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Delicious Purple Yam

What is Ube?

Friday, March 4, 2022

So bright, so sweet, so versatile: one taste of an ube-flavored sweet treat and you'll get hooked! This taste must come from some sort of magical place, right? Well, the answer might surprise you!

What is Ube?

Ube is actually a type of yam, which grows mostly in the southern hemisphere. Other countries grow yams in different flavors, but Ube (purple yam) uniquely grows in the Philippines. From the outside, this potato might look kind of regular. But when you cut it open, it shows its magical purple color.

The taste

If you haven't tried ube yet, we can imagine you wondering how this yam tastes. It is undeniably flavorful, in a gentle kind of way. It also has a slightly nutty taste and gets super creamy once cooked. Some people even think it tastes like white chocolate! Thanks to this great taste, it is used in many sweet dishes. And especially popular in Filipino cuisine.

The benefits

This purple yam is not only delicious, but it is also quite healthy! They are rich in antioxidants and some studies have shown that they have helped lower blood sugar for people with diabetes.


All in all, ube is just a really cool-looking, healthy, creamy, sweet and delicious type of yam! If you haven't tasted ube already, what are you doing still reading this text? Run to the store and treat yourself to some ube-flavored sweets!

Click here to view our Ube Products >


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This authentic filipino purple ube ice cream is an absolute must for the summer! It tastes great in Halo Halo or just on its own.
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