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Seaweed: the unexpected superfood taking over Europe!

Why Seaweed Snacks are Gaining Popularity in Europe: Top 5 Reasons

Friday, July 5, 2024

In recent years, seaweed has become very popular among European consumers with a projected growing rate of 12.3% since 2021-2026. This delicious snack that is typically used in Asian cooking, is now also appreciated in Europe for its health benefits and unique flavors. So, what's behind this trend? Who are the new seaweed fans, and what do they like about this nutritious snack? Let's look at the five reasons why seaweed is gaining popularity in Europe.

1. Health and wellness trend

One of the main reasons behind the rise in seaweed consumption is the increasing focus on health and keeping fit. People these days are seeking nutritious food, and seaweed delivers vitamins (such as K and B12), minerals (like iodine), and fiber with low calories, making it perfect for weight management and overall health (Expert Market Research).

2. Plant-based eating

With the rise of many people leaning towards plant-based diets and sustainable eating, seaweed fits perfectly into the modern European diet. Fooditive Group a Dutch plant-based innovator has recently created a plant-based keto-fructose sweetener. This would be an alternative to sugar, highlighting the trends growth in recent years. Seaweed is packed with nutrients and vitamins vegans often miss in their diets such as iodine and B vitamins (CBI EU)(Asian Food Journal).

decorative image of three plant based dishes

3. Influence of Asian cuisine

The global influence of Asian cuisine has played a significant role in popularizing seaweed in Europe. Europeans travel to Asia, try dishes with seaweed (nori, wakame), and return home ready to recreate them. This has led to a growing European market for seaweed, with France (known for seaweed use in Brittany) and the UK leading the demand for snacks. Even Germany, with its large vegan population, is joining in due to seaweed's health benefits​. This rising demand has greatly increased the number of Japanese restaurants in Europe and led to increased demand for seaweed-based snacks (Tasting Table)​. 


4. Unique flavors and versatility

European chefs, foodies and influencers are always looking for fresh new flavors. Seaweed’s unique taste is catching the eye and palate of top chefs. These culinary masters are using it to create delicious and healthy meals. Chef Dárcio Henriques from Ravia restaurant in Portugal, calls seaweed a “powerful ingredient” due to its versatility and potential for future cuisine (Michelin Guide).  Whether it's used in soups, salads, or as a crispy snack, seaweed adds a unique flavor that is both savory and satisfying.

An image with multiple bowls of letuce and vegetables on a wooden table

5. Convenience and snacking culture

The busy lifestyles of modern Europeans have led to a growing demand for convenient snacks. Seaweed snacks are not only nutritious but also incredibly convenient. They are lightweight, portable, and have a long shelf life, making them an ideal on-the-go snack. This convenience factor is especially appealing to busy professionals, students, and parents looking for quick and healthy snack options.


Introducing our seaweed snacks

Beagley Copperman offers delicious, healthy seaweed snacks in various flavors and we make sure they are carefully seasoned and packaged to suit the tastes of people in Europe.


Why choose our seaweed snacks?

- Premium quality: our seaweed is imported from the finest manufacturers, ensuring high-quality and taste.
- Nutrient-rich: Packed with essential vitamins and minerals, our snacks provide a nutritious alternative to   traditional snacks.
- Flavor variety: From classic sea salt to olive oil our flavors that everyone can enjoy
                   1. Garimi - roasted seaweed

                   2. Triple M - roasted seaweed roll

                   3. Wakame - dried seaweed

                   4. Miyamoto - seaweed sheets

- Convenient packaging: Perfect for on-the-go snacking, our seaweed snacks are easy to carry, placed in lunch boxes and stored.


Join the seaweed revolution

At Beagley Copperman, we are proud to offer high-quality seaweed snacks that meet these growing demands. Explore our exclusive range of seaweed snacks today and lets work together to help your customers enjoy the many benefits seaweed snacks offer. Check out the full range and place your order today!

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